On page optimization for SEO is a multi step approach. The elements that often get overlooked, but are just as important, are your images and multimedia.
By performing proper SEO on your images not only will they then be found in Google Search, but it'll boost your rankings in the traditional SERPs pages as well due to greater relevance and user experience.
To provide a bit of background information, none of the search engines 'see' images like you and I. What they see is the ‘ code' and nothing more. Yet when we use Google Search, we have the option of searching images. How?
Well that’s what I’m going to be talking about today.
For more information on on-page SEO, read my other article SEO Part 1 - What Counts and What Doesn't
Image compression is huge in the world of SEO because large images or multimedia slow down your site, which is known to be one of the top elements Google looks at when indexing and ranking.
Slow sites mean lower rankings and lower user experience (hint: Google's all about the user experience. Happy visitors = more returning visitors = greater revenues).
So how does one load smaller sized images without compromising on quality? The easiest way is to use a plugin (for those of us on WordPress) like Imagify, which compresses all images on your site for you. Alternatively, you can just not upload large images.
A good size is less than 500MB.
If you really want to geek out on Google images, here's a great reference article, written by the gods themselves, https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimization.
The other element when it comes to images, is the type of image you upload. Google has this great image that explains which image type to use and when. Save it to refer back to.
For support, tutorials, and a place to ask questions
Amy is the owner extraordinaire at Learn Blog Photography and Amy Paris Photography. She's a single mom to an amazing teenage son. She's passionate about photography and skiing (downhill), the faster the better! Sign up for a FREE 30-min call to light up your photos & biz! bit.ly/2udzBXB